The question

A high-profile, unforgettable incentive to a challenging and exhilarating destination was a must; somewhere with the headline appeal that really counts when it comes to motivating agents to generate and pursue leads, as well as encouraging a bit of friendly competition that we planned to carry over to the trip itself. With our client focus shifting to more sustainable technologies, there needed to be an emphasis on the destination’s eco credentials. So where better than the stark and stunning landscapes of the world’s renewable energy innovator, Iceland?

The Solution


Brimming with adventure, exhilarating activities and spectacular scenery, we put together a three-day programme with a competitive edge and packed with thrills, spills and automobiles. An awe-inspiring Finnish wilderness expedition started when guests were given keys to their very own powerful off-road vehicles, provided with coordinates and sent out into the wild – while a team of local experts kept watch from afar.

With the ‘King of the (off) Road’ title claimed, the voyage continued on a convoy of snowmobiles to a bespoke glacier camp, specially constructed for a remote night under the stars. Guests were treated to a rustic barbecue dinner on arrival, complete with a bar and DJ, before turning in for the night. When the weather took a turn for the worse, rather than sheltering in their tents, the agents decided to keep warm by tackling the elements head on and challenging one another to a tug-of-war in the midst of a snowstorm.

Guests emerged bleary-eyed the next morning and had to dig their 4x4s out of the fresh snow in order to complete their journey back to Iceland’s compact capital for a leisurely afternoon exploring its colourful buildings, meeting its creative residents and experiencing its thriving café culture. The final night’s farewell was hosted at a famous restaurant – a spectacular final night of craft cocktails and New Nordic cuisine.

No trip to Rovaniemi – Lapland  would be complete without a visit to the home of Santa Claus. Guests sipped on cocktails before a final meal overlooking this inspiring location, boarding their flight home having traversed rivers, summited mountains, feasted on local produce, bathed in geothermal waters and slept in the wilderness on an ultimate Finnish adventure.

Lapland is a magical place where nature touches your soul.

David Attenborough

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