Necker Island

The question

WHAT DID OUR CLIENT WANT?
When we were tasked with presenting an exclusive money-can’t-buy itinerary to a luxury destination that offered an outstanding mix of activities, leisure time and indulgent touches throughout – we were confident we had an ace up our sleeve. It was vital that the destination be somewhere that even these well-travelled retailers would never have visited on their personal holidays, as the client’s objective was to motivate the strongest of its retail partners to fulfil stretch sales and business targets in order to win a place – so with that we settled on Richard Branson’s second home, Necker Island.

The solution

WHAT DID CREATIVE STAR DO?

With all the onsite activities included, guests could choose to do as much, or as little, as they wished. Diving, water-skiing, sailing, paddle boarding and Branson’s favorite pastime of kitesurfing were all on the watersports menu – the man himself even dropped in for a quick chat with guests during Necker’s famous surfboard sushi lunch.

In addition to numerous hammocks swaying in the tropical breeze, the island also boasts two infinity pools, a swim-up bar and a beachside hot tub for those who preferred to soak up the idyllic setting and Caribbean pace of life with a cocktail or two in hand. With unparalleled barefoot luxury, VIP exclusivity and a completely personalized programme, there was no better way to reward retailers who’d gone the extra mile to secure their spot. It’s definitely one that will live long in the memory of all those who attended.

All the retailers agreed that the trip had incentivized them to overachieve in order to win a place on the plane. Guests reserved special praise for the organization of the programme and noted that it had set a new bar for their internal events. When quizzed on potential improvements, their silence spoke volumes.

Necker Island is a paradise for team building, where luxury and adventure go hand in hand.

Richard Branson

Maybe you might also be interested in these projects.

Sri Lanka

Sri Lanka

The question WHAT WERE OUR CLIENT'S WISHES?This client turned to Creative Star to organize a program for an incentive trip to Sri Lanka. A five-day journey where culture, nature, and luxury were central. The island, known for its rich history, breathtaking landscapes,...

London

London

The Request WHAT WERE OUR CLIENT'S WISHES?This client turned to Creative Star to organize a luxurious and unforgettable incentive trip to London. A two-day experience where comfort, gastronomy, and exclusive experiences were central. London, with its rich culture and...

Jordan

Jordan

The question WHAT DID OUR CLIENT WANT?Our client believes that if you live your life with curiosity and optimism, great things will happen. So with that in mind, the client aimed to create a promotion that would credibly position themselves as an ‘experience seeking’...