The question

WHAT DID OUR CLIENT WANTED?

The Solution

WHAT DID CREATIVE STAR DO?

Despite the guest list increasing fourfold over the previous year, we were keen to maintain the personalized, intimate atmosphere of previous iterations. A buyout of the luxurious Royal Palm spa hotel and no other hotel guests to worry about, meant we were free to organize an unforgettable pool party to welcome guests in style and five days of completely bespoke activities; a festival to showcase the best of Morocco’s culture, team building opportunities for distributors to turn colleagues into friends, a decadent evening under the stars in a bespoke desert camp that appeared mirage-like one morning and vanished without trace the next and a convoy of 75 4x4s through the ever-shifting sand dunes on the outskirts of Marrakech. Fire eaters, belly dancers, fire pits, live music and a surprise fireworks display ensured the event left a lasting mark on each of the 250 guests.

And even after all this, we still weren’t done; local guides, who spoke all the requisite languages, were sourced to escort the distributors through Marrakech’s famous medinas and take part in a ‘best bargain’ competition to be judged at the gala dinner. This black-tie affair took place at the ultra-exclusive Beldi Country Club, where we organized a drinks reception in its riad-style entryway complete with wandering magicians. The event drew to a close with a live band providing the soundtrack to the rest of the night – a fitting finale to a spectacular event.

Morocco is a captivating country where tradition and modernity harmoniously blend. Perfect for team building and adventure.