Sölden
Incentive travel
The question
What did our client want?
After the success of the previous year’s trip to Taormina - Italy, our
client were keen to deliver another high profile and unforgettable group
incentive program as a tool to motivate their well-travelled clients. Our
team of experts was tasked with searching out a luxury ‘destination’ hotel that
contrasted with their experience with us in Taormina. They were keen to offer a
mix of once-in-a-lifetime group experience to enjoy during the day and
extensive facilities to make use of during time at leisure, with atmospheric
bars and fantastic restaurants in which to unwind during of the day.
The solution
What did Creative star do?
Location was key for this event, and Sölden ticked all the boxes. The luxurious Austrian hideaway is designed to replicate the atmosphere and venues of the beautiful James Bond “Spectre” settings and local villages, – its beauty and seclusion has attracted the likes of Madonna, with Justin Timberlake and Jessica Biel even choosing it as their after wedding venue. This was the perfect backdrop for our guests’ VIP experience.
With the setting secured and the comms team working their magic by adding subtle and creative branding touches from start to finish, the event took shape. The highlight: the James Bond 007 Spectre crew hotel, almost exclusive for our clients, exclusive skiing activities complete at the famous restaurant Ice-Q at 3000 m above sea level and days of activities guided by the best mountain rangers of the area.
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