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Sicily

The request

WHAT DID OUR CLIENT HAVE IN MIND?

This client had their heart set on Sicily and called on Creative Star to come up with an incentive travel programme. The criteria? A short, but awe-inspiring trip with gastronomy in the starring role. For Creative Star, Sicily’s role as the backdrop for the renowned Godfather trilogy, the films about the infamous Corleone mafia family, was a welcome starting point. Drawing on the element of surprise, the team pulled out all the stops. The outcome? The group were literally invited to be guests of the one and only Corleone family!

The solution

WHAT WAS CREATIVE STAR’S STRATEGY?
To put it in Godfather terms, Creative Star made the client ‘an offer he couldn’t refuse’. To soak up the local colour and the great vibes right away, the programme started with a tasting at the colourful stands of the local fish market. After an exclusive trip to a Palazzo, participants were taken back across the water by zodiac to their hotel, where it was time to get ready for a night to remember. After all, Creative Star had managed to hire the mansion from The Godfather for an evening. In true Mafioso style, visitors were first given a guided tour of the impressive building, followed by a fabulous dinner served in the villa garden. Meanwhile, scenes from the film were projected onto a big screen and extras helped evoke the atmosphere of days gone by.

Still reminiscing about the night before, the group set out the next day for Motta Camastra, where they were greeted in true southern Italian style. Even the local brass band was there to provide a warm welcome. Gastronomically speaking, the group’s taste buds were in for a treat once again, this time with a sumptuous culinary dinner at a 2-star Michelin restaurant. And day three of this incentive trip had even more gastronomic delights in store. After polishing off a delectable lunch, it was time for a tasting at a local vineyard overlooking Mount Etna. To say arrivederci, the group raised a glass of delicious refreshing prosecco, where the panoramic view of Mount Etna’s flanks was almost as impressive a sensory delight.

Sicily is an enchanting destination for an incentive trip, where history, culture, and breathtaking landscapes converge.

Andrea Camilleri

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