With 97 guests, seven mother tongues and zero universal languages, this event required meticulous planning to ensure a seamless delivery. Guests flew into Tokyo on ten different European flights and were immediately ushered through a bustling train station and onto a privatized bullet train carriage – our attention to detail and synchronisation skills put straight to the test as we transferred cumbersome luggage on a separate transfer vehicle to Hiroshima.

Rested after a night at a luxury hotel, guests were treated to an exclusive behind-the-scenes tour of our clients top-secret manufacturing processes and a special insight into the history of the brand. This privileged and coveted invitation-only experience was followed by a Japanese feast attended by the Global Directors – a meticulous seating plan ensuring maximum visibility for each host – with a ceremonial sake barrel opening and an epic taiko drumming performance rounding off a traditional Japanese evening. Unique experiences were scattered throughout the programme: guided Buddhist meditation, elegant geisha performances, championship sumo matches and an evening river cruise on a traditional yakatabune boat overlooking Tokyo’s neon-tinged skyline. Final evening celebrations included a drinks reception in a privatised area of Tokyo’s most popular rooftop bar, a sophisticated dinner overlooking the city and after-hours access to a Roppongi Hills Club.