We’ve spent a long time getting to know this
particular DSA company and they take pride in understanding their workforce. So
when they contacted us requesting a five-day incentive trip for 250 of their
top-selling distributors with their partners in tow, we knew we’d have to
create something unique for their audience. With the goal of motivating
distributors to grow their businesses through the promise of a wow-factor
incentive, we needed to whittle down our exhaustive long-list to a destination
that was easily accessible to delegates from across 15 European countries,
included provisions for a half-day conference translated live into six
different languages, and oozed ultimate luxury throughout – no mean feat.
Despite the guest list increasing fourfold over the
previous year, we were keen to maintain the personalized, intimate atmosphere
of previous iterations. A buyout of the luxurious Royal Palm spa hotel and no
other hotel guests to worry about, meant we were free to organize an
unforgettable pool party to welcome guests in style and five days of completely
bespoke activities; a festival to showcase the best of Morocco’s culture,
team building opportunities for distributors to turn colleagues into
friends, a decadent evening under the stars in a bespoke desert camp that
appeared mirage-like one morning and vanished without trace the next and a
convoy of 75 4x4s through the ever-shifting sand dunes on the outskirts of
Marrakech. Fire eaters, belly dancers, fire pits, live music and a surprise
fireworks display ensured the event left a lasting mark on each of the 250
guests.
And even after all this, we still weren’t done; local
guides, who spoke all the requisite languages, were sourced to escort the
distributors through Marrakech’s famous medinas and take part in a ‘best
bargain’ competition to be judged at the gala dinner. This black-tie affair
took place at the ultra-exclusive Beldi Country Club, where we organized a
drinks reception in its riad-style entryway complete with wandering magicians.
The event drew to a close with a live band providing the soundtrack to the rest
of the night – a fitting finale to a spectacular event.
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